The dust-written messages on the windscreen were as if the cars themselves were desperately trying to get their owners to clean them. Some of the one-liners were sarcastic, while others were plainly pleading for help. A Kit Windscreen Wash leaflet with complete product information was also left on the windscreen.

The creative exercise was extremely cost effective. A small budget was allocated for the leaflet, but the scope of awareness for the product and its reach to the intended target was extensive.