Cannes Lions

KITCHEN TOWELS

GITAM/BBDO, Tel Aviv / KIMBERLY CLARK / 2006

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A man notices some large oily stains on the stove. After hesitating momentarily he gets a meat hammer and a kitchen knife and starts to chop at the stains as if he were a sculptor carving rock. Then he looks at the totally destroyed cooker with great satisfaction.Headline: So simple, even your husband can do it.Nikol. Kitchen care.

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