KitchenAid is known worldwide for the way it perceives culinary. For the brand, cooking is an artistic manifestation. Its products are tools for people to show their creativity. And that has been the case ever since its founding, more than 90 years ago.The brand arrived in Brazil not too long ago and wanted to tell this story to the Brazilian consumers. They wanted to show that they have been looking at culinary as art for a long time. Our mission was to let people know that KitchenAid’s tradition is to turn kitchens into art studios.

We researched last century’s art trends and picked the most important ones. We made drafts picturing how culinary and KitchenAid could be a piece of art from these movements.We then requested that artists from 6B studio develop some artwork. They came up with new ideas always keeping the integrity of the original pieces. It was important that we reached an accurate and outstanding look.

Each poster was signed and dated according to specific art periods in history. In the end, each poster was supposed to look like they were painted by a renowned artist and belonged to a specific art movement.

In Brazil, architects and interior designers are KitchenAid’s main target consumers. They recommend KitchenAid products, which are considered high end, to their clients.Initially the posters were displayed in KitchenAid stores. Later they were featured in Casa Cor, Brazil’s most important architecture and interior design event. They drew so much attention that many people requested high definition copies of them so they could display them in their homes. They went from being advertising pieces to decor.We printed a new batch of posters and created new pieces, thus making a tribute to other art movements. Due to demand, all the posters are available on the brand’s Facebook page.