The well-known KITEKAT cat will hunt fleeing mice in the biggest German city centres. Promoters dressed in costumes as KITEKAT cat and mice will dominate the city centres on main shopping days for one month. Radio stations will live report on those local hunts as if they were real.

The KITEKAT Mice-Hunt starts not until April 2005. But communication effort combined with disruptive brand entry will generate approx. 500 Mill. contacts i.e. no one will escape the Mice-Hunt!