KitKat is the perfect snack for a quick break, a message we’re happy to extend to hackers and the NSA.

All the seats were occupied well before the deadline and the longest 'break' was more than 10 hours. We spread the story across KitKat’s entire social media platform, which generated over 500,000 views. KitKat’s Facebook fan base grew with 485%. All of this resulted in the highest market share ever for KitKat in the Netherlands, indexing 145 versus the previous 12 months average. Investments were (very) limited, the return unprecedented high.