Cannes Lions
UBACHS WISBRUN/JWT, Amsterdam / NESTLE / 2007
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During the hectic start of the Victor and Rolf sale at H&M Amsterdam one person can’t be really bothered. In the midst of over-enthusiastic shoppers fighting over bargains he is having a break… Within half a day this viral was shot, edited and put on the web. By doing so we were able to create impact by profitting from the heavy press coverage this event caused.
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