Cannes Lions
JWT HK, Hong Kong / KIMBERLEY CLARK / 2008
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Description
Hong Kong people are often under lots of pressure due to the stressful environment. Based on the global platform of “let it out,” people are encouraged to let out their real feelings and let go of their emotional baggage through the director’s interview. Through a story of the relationship between a wild teenager and her mother, the audience may feel their love and affection towards each other.
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