Cannes Lions

KLEENEX TOILET PAPER

BIG ANT INTERNATIONAL, New York / KIMBERLEY CLARK / 2009

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

We provided free rolls of trial paper to various restaurants and bars in Seoul.

In addition to the free rolls, we created decals to be installed alongside the toilet roll dispenser, which would aid in the branding of our softest product yet.

Outcome

The launch of Kleenex’s new toilet paper line was a great success.

Similar Campaigns

12 items

1 Cannes Lions Award

OGILVY JOHANNESBURG, Johannesburg

The World's First Baby Marathon

2018, KIMBERLEY CLARK

(opens in a new tab)

5 Spikes Asia Awards

PARTY, Tokyo

G･U･M PLAY

2016, SUNSTAR

(opens in a new tab)

ANDERSON DDB, Toronto

LABORATORY

2015, BAYER

(opens in a new tab)

1 Cannes Lions Award

BBDO GUERRERO, Makati city

SARIDON

2012, BAYER

(opens in a new tab)

OGILVY & MATHER, New york

U BY KOTEX SANITARY PRODUCTS

2011, KIMBERLEY CLARK

(opens in a new tab)

TERAN\TBWA, Mexico city

YASMIN CONTRACEPTIVE PILLS

2010, BAYER

(opens in a new tab)

OGILVY ARGENTINA, Buenos aires

HUGGIES

2010, KIMBERLEY CLARK

(opens in a new tab)

INITIATIVE MEDIA COLUMBIA , Bogota

KOTEX SANITARY NAPKINS

2008, KIMBERLEY CLARK

(opens in a new tab)

DPZ PROPAGANDA, Sao paulo

NEVE TOILET PAPER

2006, KIMBERLEY CLARK

(opens in a new tab)

1 Cannes Lions Award

JWT, Sao paulo

KLEENEX TISSUES

2005, KIMBERLEY CLARK

(opens in a new tab)

GREY WORLDWIDE, Toronto

SLIMFAST

2004, UNILEVER

(opens in a new tab)

BBDO/GUERRERO ORTEGA, Makati city

PHONEFRESH ANTI-BACTERIAL DEODORISER

2002, BAYER

(opens in a new tab)