In the spirit of reusing leftovers, independent foundation SIRE created a campaign like the leftovers themselves: fully recycled. The controversial video is composed entirely of existing commercials from leading supermarket chains and food brands. Kliekipedia.nl is developed with existing reused technology. And in order to get the message out there, existing ecosystems, social media platforms and audiences from all involved parties are leveraged.

Since everyone is invited to add their own ideas, Kliekipedia.nl is an endless source of new content and a continuously growing platform that helps in an inspiring and practical way.

The ultimate goal is to reduce food waste with 10 kilos per person within a year, and consequently, contribute to environmental sustainability and society. Since we're live in February 2015, we have reached almost 200.000 unique visitors. Consumers, experts and celebrities have already posted a huge amount of recipes and tips, which received more than 55.000 endorsements. We were tending topic with #Kliekipedia after campaign launch, and national news station picked up on the initiative.

Imagine that all visitors save 10 kilo of food by reusing leftovers, this could accumulate to 2 million kilo of food waste reduction a year.