Wearing Kobe Bryant’s signature shoes, you can look like Kobe.

However, learning the basketball attitude of Kobe, you can become a top athlete like Kobe Bryant.

When Kobe 8 System launched (which is the signature shoes of Kobe Bryant), we created a digital experience for consumers could talk to Kobe via the mottos Kobe ever said.

Kobe’s attitude inspired every consumer, extended the launching news also increased inquiry of product and raised 52% engagement of Nike Basketball Taiwan fan page.