Spikes Asia

KOBE LAST SEASON

WIEDEN+KENNEDY SHANGHAI, Shanghai / NIKE / 2016

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Kobe Bryant, one of the greatest basketball players of all time has one more message to deliver to China before he walks off the court for good in his final season. Over a montage off footage from his greatest NBA moves and his biggest moments in China he implores the next generation not to love him for all that he’s done but to hate him until they become better at the game. 

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