Target audience: Primarily the snap-shooter audience; 50:50 Male-Female; Adults aged 18–49; Mid to high income ($50K+) Strategy: Via a web site-let within Kodak.com, create interest in and awareness about Kodak’s EasyShare II System – cameras, docks and software. Provide the consumer with a reason to believe that EasyShare is easy to use. Highlight key copy points/features of the EasyShare system.