Cannes Lions

KODOMO KID'S CHALLENGE

DENTSU, Tokyo / BENESSE / 2004

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All children should have the opportunity for the development of creative self-expression which can take place through parent-child communication. A great way to simulate parent-child communication, and boost your child's capacity for creativity and self-expression, is using the Kids' Challenge Course early-learning materials provided by Benesse Corporation. So the idea is, why not use this banner right now, and enjoy some communication with your child? (If your child is not with you at the moment, just go ahead and let your own inner child loose on it).

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