Cannes Lions

KOI FISH FEED INVITE

TBWA\SANTIAGO MANGADA PUNO, Makati City / AYALA LAND / 2013

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

By printing the mailer on fish feed instead of paper, the invite captures Nuvali's vision of sustainability where everything has a function and nothing goes to waste.

Outcome

Our unique invites generated hundreds of foot traffic, fed thousands of happy fish and produced zero waste.

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