Cannes Lions
KOI FISH FEED INVITE
TBWA\SANTIAGO MANGADA PUNO, Makati City / AYALA LAND / 2013
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Overview
Entries
Credits
OVERVIEW
Execution
By printing the mailer on fish feed instead of paper, the invite captures Nuvali's vision of sustainability where everything has a function and nothing goes to waste.
Outcome
Our unique invites generated hundreds of foot traffic, fed thousands of happy fish and produced zero waste.
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