Cannes Lions
PUBLICIS CONSEIL, Paris / RENAULT / 2012
Overview
Entries
Credits
Description
RENAULT MEERKATSThe 4x4 by Renault imposes itself as the king of the Savannah thanks to its elegant design and powerful structure.In a wild and desert atmosphere, when the Koleos passes, a whole family of Meerkats put on their most beautiful tuxedos to celebrate it.
Using the music from Puccini intensifies the profound admiration of these sweet animals towards the car.The payoff "Wildly civilized" expresses perfectly the double personality of the Koleos, between elegance and robustness and also the "half human - half wild" behavior of these meerkats.
Similar Campaigns
12 items