Cannes Lions
TBWA\HUNT\LASCARIS, Johannesburg / TIGER BRANDS / 2004
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A farmer toils to put food on the table for his loving family. So it's with pride that he devours the harvest-time feast. But he is perplexed when tastinga vegetable he didn't plant. We see his wife used KOO [The best you can do] while a goat eats his vegetables.
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