Cannes Lions
D&H BLURB COMMUNICATIONS, New Delhi / KORYO ELECTRONICS / 2012
Overview
Entries
Credits
Outcome
Big Bazaar, the exclusive retail outlet for Koryo electronics doubled the shelf space dedicated to the product in its outlets. We also saw a 25% increase in interest and 10% increase in pre-orders. Overall conversions, including pre-order sales and walk-ins, were 22% higher than sales in the same period the previous year.
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