Build an action that link the brand strategy to accompany women in the five stages of the female cycle, summarised in the claim '28 days with you' with the women's day.

Women feel different each day of the feminine cycle, and every day offers something special to profit from. In this Kotex campaign, '28 days', twenty eight postcards have been produced which reflect feminine emotions all along the femenine cycle.

The postcards were depleted in the first weekend, forcing two runs reprint.