In the spot, Vanilla Ice stars as a grocery store worker. While stocking the shelves with the new Ninja Turtle shaped Macaroni & Cheese he encounters a young mom and her son. Smitten by Vanilla Ice, the mom breaks out in dance, all the while her child is left trying to figure out what just happened.

On New-stalgic.com, and Kraft’s Facebook page, fans could travel back and admire the fake history of the new flavors through artifacts, ads, and films, helping them remember the good old days they never had. From a moon landing-inspired print ad, to a Buffalo Cheddar vintage lunch box, to retro collectible watches, to footage of astronauts enjoying Cheesy Southwest Chipotle in space, and much more, Kraft created a slew of era-specific relics, making fans nostalgic for the new flavors. This unfamiliar familiarity continued on Pandora with the New-stalgic Tunes station – which played new twists on old classics.

The campaign earned 135 million media impressions throughout its short lifespan. But also their Pandora station, New-stalgic Tunes, garnered more than 25,000 hours of listening time in two months, making it one of the most successful branded stations in Pandora's history. But best of all, Kraft even had a few people on their social channels praising their decision to bring back the iconic flavors.