Cannes Lions

KREFELD ZOO

EURO RSCG, Dusseldorf / ZOO KREFELD / 2007

Presentation Image

Overview

Entries

Credits

Overview

Execution

A survey brought to light that many working people are not visiting the zoo because they think that it is already closed at the time they leave work. We clarified this error by bringing the zoo to the people, with the clear message: "Visit me after work".

Outcome

This campaign was the talk of the town and such a big success that it will be repeated this spring to open the season.