This unique technology which can be collapsible with only one foot movement by focusing on mobile that the targeted audience.The users who have visited the related mobile channels have been met our CTA says that they should keep their fingers on the screen and follow the steps.When the users followed the steps they come just behind the tailgate of Kuga and arrow apperaed on the screen.Our message“New Ford Kuga gives you a smart tailgate that opens and closes with a wave of your foot under the bumper.“At this point we made the users experience the smart tailgate technology of Kuga.

Our work has been published for 2 days in 2 separate channels and got 7.666 impressions and 137 hits. As a result, 1.79% CTR was obtained.