Cannes Lions

KYLE XY TELEVISION SHOW

STUDIOCOM, Marietta / ABC FAMILY / 2007

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Created as a rich-media ad, the WHO IS KYLE XY experience was used to tease the viewer with information about the character and show. The concept was to mimic 'Artificial Intelligence' and use a question/answer format to draw the user in, give them information in a unique manner and even make them feel a little uncomfortable...

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