Cannes Lions
STUDIOCOM, Marietta / ABC FAMILY / 2007
Overview
Entries
Credits
Description
Created as a rich-media ad, the WHO IS KYLE XY experience was used to tease the viewer with information about the character and show. The concept was to mimic 'Artificial Intelligence' and use a question/answer format to draw the user in, give them information in a unique manner and even make them feel a little uncomfortable...
Similar Campaigns
7 items