Supporting our favorite teams now also takes place on social media, where we have to be fast to tweet, post, or reply during the game. However, like in football, speed can lead to mistakes, and because of autocorrect, it is common to see football players’ names or jargon being misspelt on social media.

So, as the Official Supporter’s Sponsor, we decided to provide football fans with the best solutions to support their teams, we launched the Ligue 1 Conforama Keyboard: a unique phone keyboard which includes all the football names and jargon to avoid autocorrect mistakes when supporting a football team on social media.

The app is downloadable for free on the App Store and Google Play platforms and was launched right after the traditional winter break in Ligue 1.

The communication on the app was made only through a pr strategy, with lifestyle and football magazines and websites, Tv shows including the BeIn Sports channel, specialized in Football, and radio stations mentioning the app for a PR equivalence of more than 280 K Euros, reaching a cumulated audience of 52.5 million people.

In two weeks, the app was downloaded more than 1 500 times and had a rate of 4/5 on both platform, proving that it was more than just a gadget.