Cannes Lions

La Loupe

LA LOUPE, Vienna / LA LOUPE / 2020

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Overview

Entries

Credits

Overview

Background

La Loupe is more than an attractive magazine with a compact guide on wonderful destinations.

La Loupe is a unique brand. An excellently designed world where style-conscious trendsetters and connoisseurs with an eye for detail feel right at home. The bilingual magazine (German/ English) is brimming with fascinating stories and wonderful images; it entices people all over the world. La Loupe introduces an international, urban readership to local particularities in need of discovery.

Behind La Loupe are Benjamin and Julia Skardarasy, as well as a team of creative people who are crazy about quality and who have made it their business to share their passion and experience. Unique magazines have been created by Benjamin & Julia Skardarasy for guests and locals since 2011. La Loupe - the unusual magazine & guide. Target Group:

Quality conscious: gourmets, quality is highly valued and readily

Idea

La Loupe is more than an attractive magazine with a compact guide on wonderful destinations.(Local magazine for destinations such as: Lech, Salzburg, Munich,..) La Loupe is a unique brand. An excellently designed world where style-conscious trendsetters and connoisseurs with an eye for detail feel right at home. La Loupe is well-positioned nationally and has access to a large, global network. Consequently many exclusive projects and partnerships take place that enrich the brand itself. Let‘s embark on a mission to seek the most beautiful things in life together!The bilingual magazine (German/ English) is brimming with fascinating stories and wonderful images; it entices people all over the world. La Loupe introduces an international, urban readership to local particularities in need of discovery. Locals & internationals readers come from Germany, Austria, the UK, Switzerland, and the Netherlands but the readership from the US is growing predominantly urban target group.

Execution

The carefully chosen content and the elegant, excellently made design of the pocket-magazine are rounded off by the unique tactile appearance. Highquality paper and an elaborate cover that uses UV coating ensure the maga zine is second to none. A collectors‘ item and gem to adorn your four walls. With La Loupe - “the magnifying glass” - we want to take a close look at and get

people interested in the people and stories that make the individual locations what they

are. Each magazine contains well-researched stories and fascinating interviews with

selected personalities. The cover illustration is cheerful and surreal, and it reflects the

contents of every edition. It stands for fashion, art, and our personal taste for beautiful

and elegant design.

Outcome

Print run/destination Magazine

10,000 – 50,000 copies

Coverage Print

40,000 – 250,000 (people reached/ edition)

Print + Online + App

100,000 – 450,000 Readers per issue 4,7

Time of circulation/ presence

5 – 12 months/edition

Locations: 150 – 350 locations/destinations (mostly hotel rooms, hotel cooperations)

several distribution runs per edition (mostly 4*& 5* hotels, chalets, bou- tique hotels, bars, restaurants and shops) postal shipping to opinion leaders & subscribers: 1,500 units/edition

personal local presence, e.g.: fairs (Gustav/Dornbirn), pop-ups

> sale in the online shop and retail (20- 30% of each edition)

Print:

advertisement/ advertorial

entry in the village map & concierge, depending on the presence in the destination

PR article or product placement, depending on the advertisement’s scope