Cannes Lions

La Mer: Part II

PSYOP, New York / ESTEE LAUDER / 2017

Presentation Image
Film
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Overview

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Credits

OVERVIEW

Description

We love the story of Dr. Max Huber and the myth behind his journey to find the cure to heal his burnt skin. We believe the myth is more powerful than the reality. Our film focuses on the poetic legendary tale rather than the reality and its facts. Besides, reality leaves nothing to the imagination.

Execution

La Mer: Part II is inspired by light and the transforming effect it has to surfaces. This element of change is magical to us, from the spectacular colorful displays of a sunrise, to the northern lights, to the illumination of light on the surface of water or ice and even beyond the surface. Inspired by Dr. Max Huber, we will tell a story of one traveler who represents us all.

Outcome

Aside from serving as the main display for Macy's department store beauty sections across the country over the 2016 holiday season, "La Mer: Part II" could be spotted airing on television in the US as well as online across multiple platforms worldwide.

Much like it's original sister advertisement, "La Mer" created in 2015, "La Mer: Part II" has already gone on to culminate hundreds of thousands of views as well as garnering a handful of creative industry awards.

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