Cannes Lions
LA MÊME CHANSON / THE SAME OLD SONG
LA CHOSE, Paris / VICTIMES & CITOYENS / 2014
Overview
Entries
Credits
Overview
Execution
We chose to break the codes of many road safety campaigns by infiltrating the music field.
Making a real vinyl record was the perfect way to push this strategy one step further.
Outcome
More than the half of the target wrote something on the campaign (tweet or article).
In 4 days, the commercial has been seen 10,000 times without media.
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