Cannes Lions
NBCUNIVERSAL, New York / TOYOTA / 2022
Overview
Entries
Credits
Execution
The music track is completely inspired by the Toyota Sienna, its adventurous spirit and versatility. Composed in its entirety from more than 20 different sounds from the Sienna library, the song presents a rhythmic track with a fusion of different Latin music styles, including Samba, Caribbean, Peruvian Waltz, Flamenco and Reggaeton.
The song also features 5 additional sounds to roundup the piece and tie it to the outdoors’ environment of the video. Finally, Colombian Latin pop group and stars of the music video, Piso 21, added vocals with their signature catchphrase to make it more personal for their fans.
“La Vida Sienna” reflects the ideas of living in sync with our surroundings and being creative with every detail around.
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