To introduce their new fleet of trains, the E320, Eurostar wanted to shine a light on all the opportunities that unfold as soon as you buy your ticket. Launched exclusively on Instagram, the train was brought in its full length and glory to an already existing community. With Instagram's grid view used as the canvas, @LaVieOnBoard is an illustrated and artistic interpretation of life on board Eurostar, allowing users to dive into the train and discover all its new features, one by one.

Created with illustrator Max Dalton, @LaVieOnBoard is an Instagram canvas devoted entirely to life on board Eurostar's newest train - the e320.

Spanning almost 200 squares and 12 coaches, the grid view is used as the canvas to give a unique glimpse of the London - Paris journey, and immerse the viewer in stories told through the many travellers on board. The grid shows the big picture, yet as you tap into certain posts, hidden offers appear in the border of the full image, utilizing the full potential of the platform.

Each individual post, still image or video, either highlights a new train feature, contains hidden offers, informs about the different destinations, or simply tells a little story.

16,897,861 people were reached by the social campaign.

9,667,264 impressions were generated only on Instagram.

380,117 views on the launch video only on Instagram.

On Facebook, the launch video drove an extremely high engagement rate of 16.5%.

20+ media coverage in France and UK.

The @LaVieOnBoard campaign is overall contributing to a strong positive impact on Eurostar’s brand reputation.