Synopsis:The Labello Homepage basically consists of eight main focal points, updated monthly. The magazine-style welcome page displays key current topics (updated on a monthly basis), invites registration to the free monthly newsletter and provides the user with a new online game each month.The main emphasis for 2003 is the "Labello Countdown 123” with monthly news and relevant stories about lip care and Labello (1 for January, 2 for February, etc.). Each month, the home page introduces a different type of Labello.Clearly, Labello encourages words to pass more easily through the lips. To expand on this literal indulgence, the Labello ABC area features specific information on Labello and lips.In the "Stories” section, the user is asked to post his stories and/or pictures all around Labello, lips and kissing."Sortiment" introduces the Labello assortment with an individual picture world for each Labello. Funny features like screensavers, wallpaper and eCards are available for download under "Goodies”.Target Group: The core target group are women between the ages of 14 and 30.Objective: Implementation of a target-group specific product and information platform full of witty features and goodies for creating a broader Labello fan culture.