Building from the insight that people who suffer from severe allergies report they are willing to go to extreme lengths to find relief from their symptoms, this campaign of spots shows what that desperation actually looks and feels like, but in a controlled laboratory” setting. Set in the slightly exaggerated, hyper-scientific world of Aerius Laboratories, we see a series of experiments being conducted with test subjects in their “natural environment” taking drastic steps to avoid their symptoms. The lab assistant responds with ever increasing alarm at the lengths the subjects go to, while the chief scientist calmly explains that Aerius understands the pan the symptoms cause, so the Serious Science of Multi-symptom Aerius relieves these types of serious symptoms.