LADBIBLE, London / LADBIBLE GROUP / 2017
LADbible is one of the world’s biggest youth media brands in the world with over 1 billion reach a month. With this influencer we have become a voice of a generation.
We rebranded to create a visual identity that was reflective of a modern, diverse and innovative youth media brand aligned with our audience. The rebrand included new logos and a new approach for every visual element of the business.
We created a visual identity that tapped into each of our core brand foundations ensuing we are seen to be:
Beyond reflecting our audience, the new logos and rebrand was designed to drive our commercial proposition and showcase the value in our colossal community to advertisers and beyond setting us up to be a once in a generation youth media brand.
Working to a small budget, our brief was a complete visual overhaul of the brand identity on all of our channel and every visual touch point. This included everything from the logo to colour palette and fonts.
We first set about creating a design strategy based on typical audience types and their aspirations. The rebrand needed to reflect our core brand foundations and values.
The new brand guidelines show a bold style, with simple combination of big, capitalised type against photographic imagery that conveys its fun, youthful and irreverent tone of voice. In keeping with the brand’s personality, the logo was re-imagined and designed for the purpose and with icon functionality at its core. Druk was chosen as the core typeface for its wide range of expression. The commitment to using black and white in the logo and brand guidelines honoured the truthfulness in the brand values, with the splash