Cannes Lions

Lady Gaga "911"

THE ARTISTS COMPANY, New York / INTERSCOPE RECORDS / 2021

Film
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Overview

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Credits

Overview

Background

Lady Gaga ~ This short film is very personal to me, my experience with mental health and the way reality and dreams can interconnect to form heroes within us and all around us. It’s been years since I felt so alive in my creativity to make together what we did with “911”. Something that was once my real life everyday is now a film, a true story that is now the past and not the present. It’s the poetry of pain.

Idea

We see Lady Gaga in various personified scenes that correlate to real life experiences and show the way reality and dreams can interconnect to form heroes within us and all around us.

Strategy

This video set out to show that reality and dreams can interconnect to form heroes within us and all around us.

Execution

This video took place during the Pandemic. With such a large production, the challenge to adhere to strict Covid protocol and the overall safety of each and every cast and crew member was a great success.

Outcome

This video has been viewed over 50 million times. It has resonated with tens of millions of people all over the world.

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