Developing a brand experience around Lady Rebel Rock Deluxe. The COOLHUNTING EXPERIENCE was a contest looking for the coolest lady in Spain. We activated an online campaign, using bannering, fashion blogs and Facebook to promote the contest. The winner will travel to NY Fashion Week to be a professional cool hunter. The contestant will have to show their trendy vision of Lady Rebel Rock Deluxe in a collage or video in our website and promote it to get enough votes to be the most rated.

Results to 09.02.2012:•Campaign presence in 139 blogs•1,000,000 websites mentioned the Coolhunting Experience•534,525 visits to the Coolhunting Experience Website and blog•199,021 visits to the YouTube Coolhunting Experience ChannelBRAND DAY - 12.12.2011•Masthead on YouTube: 15,404 single visits to Coolhunting Experience Website in 1 day (+140%) –14.12.2011•Masthead on YouTube & MSN: 59,661 visits to Coolhunting Experience Website in 1 day (+872%).