A year after the earthquake, people had started standing up and moving forward to the next era by creating something new. When people create something new, the power of human is essential, and now they know this power is what they have originally had since their birth.

To make the world vigorous, and to create new stuff, “the supernatural power” and “vitality” are needed.

Laforet Harajuku expresses the human’s power in an image of organic life forms with a message of “Human Nature” to Japanese young people in Harajuku. Through this annual campaign, the message kept stimulating their consciousness.