Cannes Lions

LAGER

SAATCHI & SAATCHI, London / CARLSBERG / 2011

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Aimed solely at lager drinking England fans, this idea features probably the best Team Talk in the World: 2 mins before kick off and the England Team heads down the tunnel towards the pitch for their opening match in the 2010 World Cup: a Nations hopes and dreams upon them. Along the way they receive a team talk like no other from England's greatest sporting heroes, past and present, that the Nation's ever produced. Motivated by a plethora of illustrious former World Cup winning players, Managers, Olympic Champions, World Champions, record breaking circumnavigating yachtsmen and explorers, and ultimately, a re-arisen Sir Bobby Moore, England's legendary World Cup Winning Captain, the England team emerge onto the pitch psychologically already a goal up. END LINE: IF CARLSBERG DID TEAM TALKS.

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