Cannes Lions

LAKE CITY PROPERTY

DANS DIGITAL TECHNOLOGY CO., Shenzhen / GEMDALE / 2011

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Project of Lake City, Golden Land, as a large-scale real estate development project in Qujiang Section, Xi’an, has fully incorporated the cultural deposits typical of Xi’an City, With a modern, oriental style, it makes a good use of Qujiang Pool, and includes lakeside residence, humanity, new oriental philosophy into the planning.

The main function of the film is to introduce the project location and planning, and taking “rain” as a background. It offers a panorama of the interest of Chinese humanity, which is dotted with blue bricks, peach blossoms, waters, and winding paths leading to a secluded place.

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