City life can be a trap. Its inhabitants are stuck in a routine and it’s hard to break free. Every day they go to the same office, the same café and return to the same apartment. Our objective was to instill Land Rover’s spirit of adventure, by inspiring our viewers to escape the city.

The Land Rover Climbing Wall was applied to City Rock, the most popular climbing centre in Cape Town. We installed 50 bespoke grips in the shape of the iconic Land Rover Defender, in the place of traditional ones.

Land Rover is synonymous with iconic advertising.

The Webtropolis: a deep insight married with excellent craftsmanship,

reinforced Land Rover's leadership status as the ultimate 4X4 in the South African market. We even had enthusiasts making requests

for it.