Cannes Lions

LAND ROVER

RKCR/Y&R, London / LAND ROVER / 2012

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Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

To inspire the Land Rover Agencies Globally and to celebrate six decades of advertising.

Execution

From the more obvious relief “tread-plates” (photographed from a Defender’s bonnet), to the pages starting off old and faded and getting lighter as it becomes more current, we have hopefully produced a book that celebrates the rich heritage of Land Rover’s advertising.

Outcome

This was not a results driven piece of work but created to inspire the Land Rover Agencies Globally and to celebrate six decades of advertising, this resulted in excellent feedback received from the local Agencies.

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