Cannes Lions

LAND ROVER DEFENDER

WUNDERMAN, Frankfurt / LAND ROVER / 2012

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Overview

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Credits

OVERVIEW

Outcome

The mailing went to 1,500 likely potential off-road drivers.More than 800 ordered the test-drive (response rate 53%).Due to organisational limitations up to now only 350 test-drives are done, leading to an overall sale-result of 38 cars.

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Interventions

GTB, London

Interventions

2019, FORD

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