Make an entertaining adventure out of the test drive.The recipients were asked to bring outstanding samples of terrain from their test drive. So they had to drive unexpected ways with the new Discovery and to get out of the car and bring a sample of the terrain. So they experienced the inside and outside of the car in nature, not only at the dealers.The most original sample won a trip to Utah/USA.The direct mail contains a letter, a brochure, a response card and the eprouvette for the sample, which had to be filled and given to the dealer.

20% increase in sales to the comparison period 2001.Selling Rate: 14.78% of test-drivers have bought a new Land Rover Discovery.As the client told us, the mailing created a lot of enthusiastic Land Rover fans, who got infected with the 'spirit of adventure' virus.