Brief/objective: Create a microsite to support the launch of the New 2004 Freelander.

Audience: Active, modern and free-spirited couples and young families.

Creative Solution: The campaign thought we worked to was ‘Highly Developed’. The poster campaign was based on showing the vehicle next to creatures noted for exceptional skills or senses. The microsite built on this theme, introducing the idea via a flash movie introduction. The thought was seamlessly integrated with a need to deliver an information-heavy site about how the Freelander had changed. The result was a spirited, lively site that reflected the vehicle’s values.