Brief / objective: Develop an email for delivery to people who have registered to be informed of updates on the Range Stormer concept car microsite. Audience: People passionate about cars, good design and technology. Prospects for all Land Rover nameplates. Creative Solution: The email reflected the Range Stormer’s positioning as Inspired Thinking. A template was created which allowed for the inclusion of a number of stories, depending on the amount of content updated. By segmenting each story within the email, a magazine feel was created, with plenty of space for imagery of this impressive vehicle.