We invented 'Brain Terrain' – a personality test with an intricately illustrated island that resembles a human brain. This formed the basis of an integrated campaign. Direct mail, emails and dealer posters drove to a website which maps your progress around the brain as you answer the psychometric-style questions.On completion, you receive a full personality analysis, with details of the Land Rover vehicle that best suits your profile. You also receive a special invitation to drive it off road at an Experience Centre.Our aim was a 5% response, 100 test drives and 10,000 new prospects.