Cannes Lions

LANDMINE AWARENESS

CHI & PARTNERS, London / NO MORE LANDMINE / 2008

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To highlight the landmine problem we came up with the Dangerous Ground Project: a campaign based on the idea of not touching the ground.On the site people can watch the journey of a free runner crossing 50,000m2 of Central London without touching the ground. It consists of over 2200 still photographs, which can be seen in a stop motion sequence. It also features an exhibition and auction with photos donated by famous photographers, all of them on the theme of not touching the ground and Google Maps links to landmine affected areas and the area we covered in London.

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