We decided to use a different format: A cultural documentary. As one can learn any language on the website, the documentary focused on a rather uncommon language, one that is only spoken in a remote island in the Canary Islands, where words are whistled instead of spoken: The Gomeran Whistle. We then designed a viral strategy to drive our audience towards the site and be out in the media, claiming a place for this language in UNESCO’s list of Cultural Heritage.