Cannes Lions

LANGUAGE SCHOOL

PRIMER NIVEL GROUP / INTERLINGUA / 2010

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Overview

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Credits

OVERVIEW

Execution

The Know That people learn English, open oportunities, but not aware, that not talking english, close opportunities, so we decided to make the experience the lose an opportunity by not knowing English.This also allowed us to make them live firsthand the brand positioning is: so you will not see the face of What!

Outcome

10 people asking for information, students returned 8.515% traffic increase.

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