Cannes Lions
PRIMER NIVEL GROUP / INTERLINGUA / 2010
Overview
Entries
Credits
Execution
The Know That people learn English, open oportunities, but not aware, that not talking english, close opportunities, so we decided to make the experience the lose an opportunity by not knowing English.This also allowed us to make them live firsthand the brand positioning is: so you will not see the face of What!
Outcome
10 people asking for information, students returned 8.515% traffic increase.
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