Cannes Lions

LANGUAGE SCHOOL

SCHOLZ & FRIENDS, Berlin / BERLITZ LANGUAGE CENTER / 2007

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Overview

Entries

Credits

Overview

Execution

Languages connect people and nations. Berlitz language courses help to improve communication and understanding between people. This is made clear by collages of different ensigns which add up to the word “speak“ and accordingly to the word “talk“.At close range the beholder might only see a mass of flags. From a greater distance, he discovers the writing that results from the arrangement of the flags.

Outcome

During the month after the poster campaign the amount of new course participants increased by 12% compared to an average month.

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