Cannes Lions

LANGUAGE SCHOOL

ACW GREY TEL AVIV, Tel Aviv / BERLITZ LANGUAGE CENTER / 2009

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Background: During conversation, when English speakers try to come up with the right word, they say 'um…'; French speakers say 'ou...' while thinking in a middle of speech. In a similar way, Hebrew speakers say 'Ehh...'.

This phenomenon happens much more frequently when speaking a foreign language.

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