Cannes Lions

LANGUAGE SCHOOL

DDB GERMANY HAMBURG / BERLITZ LANGUAGE CENTER / 2008

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The Challenge:Berlitz's primary goal is to increase the number of registrations for its language courses, aspirations and the degree of familiarity.The Solution:We produced an interstitial banner, which dramatises Berlitz's services very conspicuously, as the site visitor triggers a translation by clicking. The page changes immediately from German into an Asiatic language. The school's promise thus becomes clear in fractions of a second: successful language learning even in a short time.Results:The banner reached a click-rate of 8.65%.

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