Cannes Lions

Last

WIEDEN+KENNEDY, Portland / NIKE / 2016

Awards:

2 Silver Cannes Lions
1 Bronze Cannes Lions
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

It’s easy to celebrate the best of the best, the fastest, the strongest, and the most talented. But there’s something to be said for those who come in last. Those who fight and struggle the entire way through, but still manage to finish. These athletes face physical and mental barriers that their more skilled counterparts have long left behind. And they push past them. That deserves to be celebrated too. And that’s what “Last” is all about.

Similar Campaigns

12 items

1 Cannes Lions Award
We Gave The World an Original, You Gave Us a Thousand Back.

JOHANNES LEONARDO, New york

We Gave The World an Original, You Gave Us a Thousand Back.

2024, ADIDAS

(opens in a new tab)